Absolute Lemon

A premium brand of sparkling water, software, scented candles, boutique hotels something, eventually.

Just enough lemon.

Some things turn out exactly as advertised. These are not those things.

  • An absolute lemon of a building. Lovely at the viewing. Millions to fix.
  • An absolute lemon of an idea. It sounded incredible at 2 a.m.
  • An absolute lemon of a relationship. Three great weeks, then the fine print.
  • An absolute lemon of a used car. Ran perfectly all the way home.
See all the lemons

When life hands you lemons, make lemonade check the receipt.

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For what, exactly, is still being worked out. Leave your email and you’ll hear if anything happens.

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